Glossary · Jargon
Blacklist— what it means in affiliate marketing
A list of placements, accounts, IPs or partners whose traffic is blocked.
On network traffic the blacklist is most of the optimisation: a handful of placements usually produce most of the waste. Build it from placement-level reports, not from impressions.
Related terms
| Term | Definition |
|---|---|
| Whitelist | A list of placements or partners that are approved, with everything else excluded. |
| Ban | An account, campaign or service access blocked for breaking the rules. |
Entry updated 29 July 2026. All 276 terms in one page.
