Glossary · Jargon
Ad set— what it means in affiliate marketing
The Meta campaign level that holds targeting, budget and schedule for a group of ads.
Budget decisions live here, which is why structure arguments — one ad set or twenty — are really arguments about how the algorithm spends.
Related terms
| Term | Definition |
|---|---|
| Business Manager | Meta's container for ad accounts, pages, pixels and user access. |
| Facebook Ads | Meta's ad platform, reaching users across Facebook and Instagram. |
| Creative | The ad itself — the banner, video or copy a user sees in the traffic source before any landing page. |
Entry updated 29 July 2026. All 276 terms in one page.
