marketing-plan · slavingia — Claude Code skill: what it does, how to install
This skill builds a content-led marketing plan without starting with ads. Use it when customers already pay for the product and you need a workable audience strategy.
npx skills add slavingia/skills --skill marketing-plan -a claude-codeWhat marketing-plan does
The skill turns an existing product signal into a simple marketing plan. It expects a community, paying customers, one-to-one sales experience, and roughly 100 customers as evidence of product-market fit. A product without paying customers leaves the plan without the starting evidence it expects.
The plan covers the customer path from first contact with content to purchase. It chooses a primary platform and publishing schedule, then develops ideas across three content levels: educate, inspire, and entertain. It also treats an email list as an owned channel rather than relying entirely on social platforms and their algorithms.
The output includes ideas for each content level, a public-building plan, and an offer for collecting email addresses through something useful. Paid ads come later, after organic traction and a clear customer profile. In Claude Code, installation creates ~/.claude/skills/marketing-plan/SKILL.md.
What it helps with
- build a content-led marketing plan
- choose one main platform and a posting schedule
- generate ideas across three content levels
- plan an email list offer and collection flow
- decide when paid advertising makes sense
Example prompts for the agent
- Create a content-led marketing plan for my product and choose one main platform.
- Give me five ideas for each content level: educate, inspire, and entertain.
- Plan how I can build in public and collect email addresses with a useful offer.
How to install marketing-plan
1Skills CLI (Vercel)
npx skills add slavingia/skills --skill marketing-plan -a claude-code2Manually: put the files in place
~/.claude/skills/marketing-plan/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/marketing-plan/
1Skills CLI (Vercel)
npx skills add slavingia/skills --skill marketing-plan -a codex2Manually: put the files in place
.agents/skills/marketing-plan/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add slavingia/skills --skill marketing-plan -a cursor2Manually: put the files in place
.cursor/skills/marketing-plan/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install slavingia/skills marketing-plan2Manually: put the files in place
.github/skills/marketing-plan/SKILL.md1Skills CLI (Vercel)
npx skills add slavingia/skills --skill marketing-plan -a gemini-cli2Platform CLI
gemini skills install https://github.com/slavingia/skills --path skills/marketing-planManually: put the files in place
.devin/skills/marketing-plan/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add slavingia/skills --skill marketing-plan -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about marketing-plan
How do I install marketing-plan in Claude Code?
Run npx skills add slavingia/skills --skill marketing-plan -a claude-code, then check ~/.claude/skills/marketing-plan/SKILL.md.
What does marketing-plan do?
It creates a content-first marketing plan for a product with existing customer demand. The result covers a platform, publishing schedule, content ideas, an email strategy, public progress sharing, and a possible path to paid ads.
What does marketing-plan expect before marketing starts?
It is built around a product people already pay for, a community, one-to-one sales experience, and roughly 100 customers. Paid advertising is considered after organic traction and a clear customer profile.
Similar skills
Everything for Marketing and content →marketing-plan by other authors comes first.
