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marketing-ideas · phuryn — Claude Code skill: what it does, how to install
Generates 5 cost-effective marketing ideas with channel breakdown and messaging rationale. Helpful when planning product promotion on a tight budget.
Install into Claude Code · Skills CLI (Vercel)
All methods and platforms ↓
npx skills add phuryn/pm-skills --skill marketing-ideas -a claude-codeWhat marketing-ideas does
This skill acts as a product marketer focused on cost-effective growth tactics. It examines your product description and returns five targeted marketing concepts. Each concept includes a primary channel, a core message, an explanation of audience engagement, and the factors that keep costs low. The focus stays on tactics built for limited budgets.
The implementation relies entirely on a structured Markdown prompt. It injects user input into the $ARGUMENTS variable and enforces a four-part breakdown for every idea. No external dependencies or helper scripts are required.
Vague inputs will produce generic advice. The quality of the output depends on whether you specify your target segment, current channels, and exact budget constraints.
What it helps with
- find low-cost promotional channels for a product
- craft targeted messaging for a specific audience segment
- brainstorm unconventional tactics for budget-constrained growth
- outline campaign concepts for a product launch
Example prompts for the agent
- /marketing-ideas B2B SaaS for automated reporting, target audience is CFOs, zero advertising budget
- marketing ideas for an open-source CLI tool targeting backend developers
- Suggest creative promotion tactics for a local specialty coffee brand focusing on partnerships
How to install marketing-ideas
1Skills CLI (Vercel)
npx skills add phuryn/pm-skills --skill marketing-ideas -a claude-code2Manually: put the files in place
~/.claude/skills/marketing-ideas/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/marketing-ideas/
1Skills CLI (Vercel)
npx skills add phuryn/pm-skills --skill marketing-ideas -a codex2Manually: put the files in place
.agents/skills/marketing-ideas/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add phuryn/pm-skills --skill marketing-ideas -a cursor2Manually: put the files in place
.cursor/skills/marketing-ideas/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install phuryn/pm-skills marketing-ideas2Manually: put the files in place
.github/skills/marketing-ideas/SKILL.md1Skills CLI (Vercel)
npx skills add phuryn/pm-skills --skill marketing-ideas -a gemini-cli2Platform CLI
gemini skills install https://github.com/phuryn/pm-skills --path pm-marketing-growth/skills/marketing-ideasManually: put the files in place
.devin/skills/marketing-ideas/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add phuryn/pm-skills --skill marketing-ideas -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
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marketing-ideas This skill suggests marketing ideas for SaaS and software products based on their stage and available resources. Use it when you need a place to start with growth.
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marketing-ideas Finds marketing ideas for SaaS and software products. Use it when you need growth tactics, promotion channels, or a focused action plan.
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Questions about marketing-ideas
How do I install marketing-ideas in Claude Code?
Run npx skills add phuryn/pm-skills --skill marketing-ideas -a claude-code. Alternatively, copy the file to ~/.claude/skills/marketing-ideas/SKILL.md.
What output does the marketing-ideas skill produce?
It outputs five promotional ideas. Each idea details the primary channel, core messaging, the rationale behind audience engagement, and why the approach remains cost-effective.
What details should be provided for better recommendations?
Provide product details, target audience traits, existing marketing channels, and budget limits. Specific input constraints prevent generic suggestions.
Source text
SKILL.md · MIT
--- name: marketing-ideas description: "Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale. Use when brainstorming marketing campaigns, planning product promotion, or looking for creative marketing tactics." --- # Marketing Ideas Generate 5 creative, cost-effective marketing ideas with channels, messaging, and engagement rationale. Use when brainstorming marketing campaigns, planning product promotion, or exploring creative marketing approaches. ## When to Use - Brainstorming marketing campaigns - Planning product promotion strategies - Exploring creative marketing approaches - Building growth initiatives - Triggers: marketing ideas, promote product, marketing campaign, creative marketing, growth ideas ## Prompt You are an experienced product marketer specializing in cost-effective growth strategies and creative campaign development. Analyze the following product and market context: $ARGUMENTS Generate 5 creative marketing ideas for promoting this product to the target market segment. For each idea: 1. **Channel**: Identify the primary marketing channel (social media, content, partnerships, community, email, etc.) 2. **Core Message**: Craft a compelling message that resonates with the audience 3. **Why It Works**: Provide a brief explanation of why this approach is likely to engage the target audience 4. **Cost Efficiency**: Highlight what makes this strategy cost-effective or resource-efficient Prioritize strategies that deliver high impact with limited budget. Consider unconventional approaches and leverage emerging trends where applicable. ## Tips for Best Results - Provide specific details about your product, target market, and business constraints - Include any existing brand positioning or messaging guidelines - Mention your current marketing channels and what's already working - Share any budget limitations or resource constraints - Include information about your target audience's preferences and behaviors --- ### Further Reading - [Product Management vs. Product Marketing vs. Product Growth 101](https://www.productcompass.pm/p/product-management-vs-product-marketing)
© phuryn · MIT · phuryn/pm-skills
