first-customers — Claude Code skill: what it does, how to install
Builds a direct sales plan for your first 100 paying customers using principles from The Minimalist Entrepreneur. Best for founders struggling with early sales.
npx skills add slavingia/skills --skill first-customers -a claude-codeWhat first-customers does
This skill turns the agent into a sales advisor based on Sahil Lavingia's playbook. It enforces a strict rule: skip public launches until you reach 100 paying customers. Outreach moves outward from personal connections to industry groups and cold prospects.
The skill prepares a concrete action list: starter leads, a tailored outreach draft, and an initial pricing structure. It relies entirely on manual, one-on-one outreach. If you want paid ads or automated funnels, this framework will not help.
What it helps with
- land the first 100 paying customers without a public launch
- build structured target lists across personal networks and niche communities
- draft tailored cold messages instead of generic email blasts
- choose an initial price point based on value or production costs
Example prompts for the agent
- Help me build a sales strategy to get my first 100 customers
- Generate a target outreach list and cold email draft for my new project
- How should I price my product according to The Minimalist Entrepreneur?
How to install first-customers
1Skills CLI (Vercel)
npx skills add slavingia/skills --skill first-customers -a claude-code2Manually: put the files in place
~/.claude/skills/first-customers/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/first-customers/
1Skills CLI (Vercel)
npx skills add slavingia/skills --skill first-customers -a codex2Manually: put the files in place
.agents/skills/first-customers/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add slavingia/skills --skill first-customers -a cursor2Manually: put the files in place
.cursor/skills/first-customers/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install slavingia/skills first-customers2Manually: put the files in place
.github/skills/first-customers/SKILL.md1Skills CLI (Vercel)
npx skills add slavingia/skills --skill first-customers -a gemini-cli2Platform CLI
gemini skills install https://github.com/slavingia/skills --path skills/first-customersManually: put the files in place
.devin/skills/first-customers/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add slavingia/skills --skill first-customers -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
From the same set7
The whole set →Similar
Questions about first-customers
How to install first-customers in Claude Code?
Run npx skills add slavingia/skills --skill first-customers -a claude-code in your terminal.
What does first-customers do?
It guides you through manual, one-by-one outreach to secure your first 100 customers. You get targeted contact lists, cold email copy, and a pricing plan.
When does this playbook recommend doing a public launch?
It advises waiting until you reach 100 paying customers. At that point, the launch acts as a celebration with early supporters rather than a customer acquisition tactic.
