marketing-brain — Claude Code skill: what it does, how to install
Builds a shared marketing context tree for AI agents by interviewing founders and pulling customer facts from CRM, store, and Stripe records.
npx skills add cognyai/claude-code-marketing-skills --skill marketing-brain -a claude-codeWhat marketing-brain does
Generic AI copy usually happens because agents lack company context. This skill builds an onboarding foundation containing clear target buyer profiles, product offers, brand tone examples, founder opinions, and records of past campaign failures.
When connected to Cogny's MCP gateway, the skill seeds initial metrics from HubSpot, Pipedrive, Upsales, Shopify, WooCommerce, or Stripe. If no external tools are configured, it falls back to local operation, running an interactive interview and writing Markdown documents directly into ./brain/.
Live CRM data extraction depends entirely on a paid Cogny account and working MCP integrations. Without that subscription, you must supply every buyer detail manually during the question-and-answer run.
What it helps with
- extract ideal buyer criteria from won deals and billing history
- document company tone of voice with concrete approved and rejected samples
- track expensive past campaign mistakes so future agents do not repeat them
- maintain a unified context repository across multiple autonomous agents
Example prompts for the agent
- /marketing-brain build
- /marketing-brain section voice
- /marketing-brain review
How to install marketing-brain
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill marketing-brain -a claude-code2Manually: put the files in place
~/.claude/skills/marketing-brain/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/marketing-brain/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill marketing-brain -a codex2Manually: put the files in place
.agents/skills/marketing-brain/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill marketing-brain -a cursor2Manually: put the files in place
.cursor/skills/marketing-brain/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install cognyai/claude-code-marketing-skills marketing-brain2Manually: put the files in place
.github/skills/marketing-brain/SKILL.md1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill marketing-brain -a gemini-cli2Platform CLI
gemini skills install https://github.com/cognyai/claude-code-marketing-skills --path skills/marketing-brainManually: put the files in place
.devin/skills/marketing-brain/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill marketing-brain -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about marketing-brain
How to install marketing-brain in Claude Code?
Run npx skills add cognyai/claude-code-marketing-skills --skill marketing-brain -a claude-code in your terminal. The skill file is placed at ~/.claude/skills/marketing-brain/SKILL.md.
What does marketing-brain do?
It interviews you and reads connected sales channels to build core reference files like customer-fit, offers, and voice under ./brain/.
Can I use it without a Cogny subscription?
Yes. It drops into local mode automatically, skipping CRM data discovery and storing all notes as Markdown files under ./brain/.
