marketing-engineer — Claude Code skill: an agent-run marketing system
This skill stands up a marketing system of ten agents with one shared knowledge base, a review queue and a weekly loop. Useful when campaigns stall in approvals.
npx skills add cognyai/claude-code-marketing-skills --skill marketing-engineer -a claude-codeWhat marketing-engineer does
The skill builds a working setup on top of Cogny's managed MCP servers: one shared brain in the context tree, ten agent skills, a review queue and a weekly cycle. Agents read from connected systems and write into brain/evidence/, brain/campaigns/, brain/experiments/ and brain/memos/. Only a person moves anything into company/ or brand/; an agent can propose such an edit as a ticket.
You drive it with arguments: setup, week, campaign <idea>, status, schedule. The agents include /marketing-brain, /customer-language, /campaign-ledger, /ad-kill-rules and /performance-memo, each with its own cadence and tool set. Their jobs range from collecting how customers talk to keeping a campaign ledger, spotting buying triggers, finding search demand, drafting creative, pausing losing ads and reviving closed-lost deals.
Cogny at $9/mo is required — every agent reads from its managed MCPs. Without the subscription the skill will not run, though the free skills in the same repository still work. The advice is to build the agents one at a time: get /customer-language reliable before adding the next. Guardrails sit in the tools rather than the prompt, so an agent cannot step past what it is allowed to touch.
What it helps with
- stand up a ten-agent marketing system from scratch
- keep one shared knowledge base about the company and brand
- run a single campaign from idea to result
- set up a weekly loop of agent runs
- pause losing ads without a manual check
Example prompts for the agent
- Run marketing-engineer setup and stand up the system
- Run the weekly loop: marketing-engineer week
- Take a campaign end to end: marketing-engineer campaign launch of the new line
How to install marketing-engineer
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill marketing-engineer -a claude-code2Manually: put the files in place
~/.claude/skills/marketing-engineer/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/marketing-engineer/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill marketing-engineer -a codex2Manually: put the files in place
.agents/skills/marketing-engineer/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill marketing-engineer -a cursor2Manually: put the files in place
.cursor/skills/marketing-engineer/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install cognyai/claude-code-marketing-skills marketing-engineer2Manually: put the files in place
.github/skills/marketing-engineer/SKILL.md1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill marketing-engineer -a gemini-cli2Platform CLI
gemini skills install https://github.com/cognyai/claude-code-marketing-skills --path skills/marketing-engineerManually: put the files in place
.devin/skills/marketing-engineer/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill marketing-engineer -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about marketing-engineer
How do I install marketing-engineer in Claude Code?
Run npx skills add cognyai/claude-code-marketing-skills --skill marketing-engineer -a claude-code. The skill file then lands at ~/.claude/skills/marketing-engineer/SKILL.md.
What does marketing-engineer do?
It sets up a marketing system of ten agents with one shared knowledge base, a review queue and a weekly loop. It also runs individual campaigns and schedules the agents.
What do I need for marketing-engineer to work?
A Cogny subscription at $9/mo, since every agent reads from its managed MCP servers. The free skills in the same repository keep working without it.