linkedin-launch-video — Claude Code skill: LinkedIn launch video
Turns a brief or landing page into a LinkedIn-ready clip: burned-in captions, sound-off viewing, plain business language. Can hand the creative to LinkedIn Ads.
npx skills add cognyai/claude-code-marketing-skills --skill linkedin-launch-video -a claude-codeWhat linkedin-launch-video does
The skill walks from brief to finished MP4. It looks for product and audience context first in .agents/product-marketing-context.md or .claude/product-marketing-context.md, then in the Cogny MCP context tree, and only falls back to WebFetch on the URL when both are empty. After that it asks about the reader's role and seniority, the costly problem they face, the proof point, who speaks on screen, and the conversion goal. Vague answers on role, proof or goal stop the script step — the skill pushes back instead of guessing.
Brand capture is its own step. You supply a site URL, a repo path holding tailwind.config.* or CSS variables, an existing brand-kit.json, or three hex colors plus a font and a voice. The kit is saved as brand-kit.json in the HyperFrames project root. One piece of advice from the skill: skip LinkedIn blue #0a66c2 as the accent, since it disappears into the feed UI and the clip ends up looking like a screenshot.
Scripting follows feed grammar — 30 to 75 seconds, captions burned in at no more than 8 words per card, no music, no press-release phrasing. Node.js 22 or newer and FFmpeg 6 or newer have to be on the machine; without them the HyperFrames project will not build. Publishing is optional, and each publish call asks for confirmation first.
What it helps with
- turn a landing page link or a short brief into a LinkedIn clip
- choose a launch format: founder on camera, stat carousel, customer quote
- write a script whose captions carry the message with sound off
- extract brand colors and fonts into
brand-kit.json - hand the finished creative to LinkedIn Ads with ICP targeting
Example prompts for the agent
- /linkedin-launch-video https://example.com/launch
- /linkedin-launch-video
How to install linkedin-launch-video
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill linkedin-launch-video -a claude-code2Manually: put the files in place
~/.claude/skills/linkedin-launch-video/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/linkedin-launch-video/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill linkedin-launch-video -a codex2Manually: put the files in place
.agents/skills/linkedin-launch-video/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill linkedin-launch-video -a cursor2Manually: put the files in place
.cursor/skills/linkedin-launch-video/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install cognyai/claude-code-marketing-skills linkedin-launch-video2Manually: put the files in place
.github/skills/linkedin-launch-video/SKILL.md1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill linkedin-launch-video -a gemini-cli2Platform CLI
gemini skills install https://github.com/cognyai/claude-code-marketing-skills --path skills/linkedin-launch-videoManually: put the files in place
.devin/skills/linkedin-launch-video/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill linkedin-launch-video -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about linkedin-launch-video
How do I install linkedin-launch-video in Claude Code?
Run npx skills add cognyai/claude-code-marketing-skills --skill linkedin-launch-video -a claude-code. The skill file lands at ~/.claude/skills/linkedin-launch-video/SKILL.md.
What does linkedin-launch-video do?
It builds a feed-native clip through HyperFrames: captions on screen, a conversational founder or operator voice, real numbers. The finished creative can go out as sponsored content in LinkedIn Ads.
What do I need before running it?
Node.js 22 or newer and FFmpeg 6 or newer. Making the video needs no accounts, and every publish call asks for confirmation first.