linkedin-ads-audit — Claude Code skill: what it does, how to install
Audits your LinkedIn Ads account by reviewing campaign setups, creatives, and cost efficiency. Identifies weak targeting and flags budget waste.
npx skills add cognyai/claude-code-marketing-skills --skill linkedin-ads-audit -a claude-codeWhat linkedin-ads-audit does
This skill inspects LinkedIn Ads accounts through the Cogny MCP gateway. It pulls active and paused campaigns, creative assets, targeting parameters, and spend metrics. The tool scores results against baseline benchmarks for CTR, CPC, CPM, and conversion rates. All financial figures stay in the account local currency.
Connecting extra tools expands the report. CRM integrations with HubSpot, Pipedrive, or Upsales help measure account-based reach against real target lists. Adding Fibbler ties campaigns to deal attribution and breaks down member job titles.
Without a working Cogny MCP setup and an active LinkedIn token, the audit halts at step one. An authorization failure triggers a reconnection ticket instead of running partial checks on incomplete data.
What it helps with
- compare CTR, CPC, and conversion rates against baseline benchmarks
- audit campaign structures, bidding types, and budget limits
- track account-based exposure against CRM lists from HubSpot, Pipedrive, or Upsales
- isolate weak ad creatives across live and paused campaigns
Example prompts for the agent
- /linkedin-ads-audit
- Run /linkedin-ads-audit to check current ad spend efficiency
- Audit campaign performance with /linkedin-ads-audit
How to install linkedin-ads-audit
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill linkedin-ads-audit -a claude-code2Manually: put the files in place
~/.claude/skills/linkedin-ads-audit/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/linkedin-ads-audit/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill linkedin-ads-audit -a codex2Manually: put the files in place
.agents/skills/linkedin-ads-audit/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill linkedin-ads-audit -a cursor2Manually: put the files in place
.cursor/skills/linkedin-ads-audit/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install cognyai/claude-code-marketing-skills linkedin-ads-audit2Manually: put the files in place
.github/skills/linkedin-ads-audit/SKILL.md1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill linkedin-ads-audit -a gemini-cli2Platform CLI
gemini skills install https://github.com/cognyai/claude-code-marketing-skills --path skills/linkedin-ads-auditManually: put the files in place
.devin/skills/linkedin-ads-audit/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill linkedin-ads-audit -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about linkedin-ads-audit
How do I install linkedin-ads-audit in Claude Code?
Run npx skills add cognyai/claude-code-marketing-skills --skill linkedin-ads-audit -a claude-code.
What does linkedin-ads-audit do?
It queries ad account data via MCP tools to review campaign architecture, targeting reach, and creative performance against standard metrics.
What prerequisites does this skill require?
You need the Cogny MCP gateway configured in .mcp.json with https://app.cogny.com/mcp and a connected LinkedIn account holding at least Viewer permissions.
