non-commodity-content — Claude Code skill: setup and features
Interviews you for genuine client stories, project metrics, and deliberate refusals to turn generic topics into authoritative search content.
npx skills add cognyai/claude-code-marketing-skills --skill non-commodity-content -a claude-codeWhat non-commodity-content does
Search engines reward articles built on first-hand practice rather than cookie-cutter lists manufactured by chatbots. The skill accepts a raw subject, a published URL, or a plain draft title. It immediately surveys the current search consensus and demonstrates why boilerplate advice fails against larger websites.
Instead of jumping straight into writing, the agent runs a focused interview via AskUserQuestion. It presents one prompt at a time to pull out actual numbers, unusual project findings, proprietary workflows, and instances where you persuaded a client against a standard request. Drafting stops completely until you supply that evidence.
Baseline lookups run with WebSearch and WebFetch without third-party services. If you attach Cogny MCP, the skill pulls keyword rankings from Semrush or Ahrefs, inspects Google Search Console queries, and scans WordPress, Ghost, Webflow, or Sanity for duplicate coverage.
What it helps with
- turn boilerplate listicles into experience-driven articles
- extract verified project metrics through targeted interview prompts
- identify repetitive competitor headlines across search results
- detect topic overlap against existing CMS entries
Example prompts for the agent
- /non-commodity-content best CRM for agencies
- /non-commodity-content https://mybrand.com/blog/seo-tips
- /non-commodity-content "10 tips for better email subject lines"
How to install non-commodity-content
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill non-commodity-content -a claude-code2Manually: put the files in place
~/.claude/skills/non-commodity-content/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/non-commodity-content/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill non-commodity-content -a codex2Manually: put the files in place
.agents/skills/non-commodity-content/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill non-commodity-content -a cursor2Manually: put the files in place
.cursor/skills/non-commodity-content/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install cognyai/claude-code-marketing-skills non-commodity-content2Manually: put the files in place
.github/skills/non-commodity-content/SKILL.md1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill non-commodity-content -a gemini-cli2Platform CLI
gemini skills install https://github.com/cognyai/claude-code-marketing-skills --path skills/non-commodity-contentManually: put the files in place
.devin/skills/non-commodity-content/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill non-commodity-content -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about non-commodity-content
How to install non-commodity-content in Claude Code?
Run npx skills add cognyai/claude-code-marketing-skills --skill non-commodity-content -a claude-code. The file will be placed at ~/.claude/skills/non-commodity-content/SKILL.md.
What does non-commodity-content do?
It stops generic text generation by interviewing you before building a draft. The agent asks for concrete numbers, client decisions, and project takeaways to ground your search content.
Does non-commodity-content require marketing API keys?
No, the main workflow operates solely with WebSearch and WebFetch. Cogny MCP is optional and only queried if you want data from Semrush, Ahrefs, Google Search Console, or your CMS.
