performance-memo — Claude Code skill: campaign performance memo
Pulls ad spend from every platform and ties it to revenue, refunds and churn by campaign ID. Each line ends with a call: keep, kill, change or test.
npx skills add cognyai/claude-code-marketing-skills --skill performance-memo -a claude-codeWhat performance-memo does
The skill writes a short Monday memo in an analyst's voice: what was spent, what each campaign returned, and where cheap customers leave after a couple of months. Every line closes with a decision — keep, kill, change or test. It runs on a Monday morning schedule.
Data comes through Cogny's MCP gateway: ad platforms, CRM, Stripe, analytics. With campaign IDs in the ledger the join is exact. Without them the skill falls back to fibbler channel attribution, then to platform-reported conversions and GA4 by sessionSourceMedium, tagging each line with a confidence level. fibbler needs two paid channels, otherwise it refuses or returns zeros.
Nothing runs without Cogny: you need an account and connected ad platforms plus a CRM or Stripe. A line counts as conclusive only at 10 or more conversions over 14 days or longer; below that the skill marks it as weak.
What it helps with
- combine ad spend from every platform into one view
- spot campaigns that bring cheap customers who churn
- tie platform conversions to revenue and refunds by campaign ID
- get a decision per campaign instead of raw metrics
- catch a mismatch between platform conversions and GA4
Example prompts for the agent
- Write the memo for last week and compare it with the week before
- Run the month report with comparison and show what's closing
- Check which campaigns bring customers who leave after two months
How to install performance-memo
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill performance-memo -a claude-code2Manually: put the files in place
~/.claude/skills/performance-memo/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/performance-memo/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill performance-memo -a codex2Manually: put the files in place
.agents/skills/performance-memo/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill performance-memo -a cursor2Manually: put the files in place
.cursor/skills/performance-memo/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install cognyai/claude-code-marketing-skills performance-memo2Manually: put the files in place
.github/skills/performance-memo/SKILL.md1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill performance-memo -a gemini-cli2Platform CLI
gemini skills install https://github.com/cognyai/claude-code-marketing-skills --path skills/performance-memoManually: put the files in place
.devin/skills/performance-memo/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill performance-memo -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about performance-memo
How do I install performance-memo in Claude Code?
Run npx skills add cognyai/claude-code-marketing-skills --skill performance-memo -a claude-code, then check that the file landed at ~/.claude/skills/performance-memo/SKILL.md.
What does performance-memo do?
It joins ad spend with qualified calls, deals, revenue, refunds and churn by campaign ID. Every line of the memo ends with a decision: keep, kill, change or test.
What do I need to run performance-memo?
A Cogny account with ad platforms connected through its MCP gateway, plus a CRM or Stripe. Channel attribution needs fibbler with two paid channels.
