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gtm-copywriter — Claude Code skill: what it does, how to install

Writes go-to-market copy, sales sequences, and social media posts using frameworks like AIDA and PAS.

Install into Claude Code · Skills CLI (Vercel) All methods and platforms ↓ 
npx skills add ncklrs/startup-os-skills --skill gtm-copywriter -a claude-code
Open on GitHub

What gtm-copywriter does

The skill configures an agent to produce go-to-market text for product releases and outbound campaigns. It draws guidance from the rules/ folder, which organizes instructions into tone guidelines, email sequences, and articles. Copy generation relies on persuasion structures such as PAS for outreach or BAB for customer transformations.

Tone presets span from formal corporate language down to casual personal writing. Each format targets a clear metric. Outbound messages aim for direct replies, whereas launch posts focus on signups. Reusing an identical tone across LinkedIn and Twitter undermines response rates, so matching the voice to the channel is required.

What it helps with

  • draft an outbound sales email using the PAS structure
  • prepare an email sequence for product onboarding
  • write a product release announcement for social media
  • structure a customer case study with the BAB model

Example prompts for the agent

  • "Draft a cold outreach email for enterprise buyers using the PAS framework to drive replies."
  • "Write a product launch post for LinkedIn using a professional personal voice."
  • "Create a customer story outline following the BAB transformation model."

How to install gtm-copywriter

1Skills CLI (Vercel)

npx skills add ncklrs/startup-os-skills --skill gtm-copywriter -a claude-code

2Manually: put the files in place

~/.claude/skills/gtm-copywriter/SKILL.md

Copy the whole skill folder; for one project use .claude/skills/gtm-copywriter/

Step by step, with commands for each platform: How to install skills in Claude Code: five ways

Questions about gtm-copywriter

How do I install gtm-copywriter in Claude Code?

Run npx skills add ncklrs/startup-os-skills --skill gtm-copywriter -a claude-code. The skill file installs to ~/.claude/skills/gtm-copywriter/SKILL.md.

What types of copy does gtm-copywriter generate?

It handles go-to-market assets including outbound emails, newsletter updates, blog posts, and social updates for platforms like LinkedIn or Twitter/X.

Which copywriting frameworks are included?

The skill applies AIDA for direct sales copy, PAS for outbound prospecting, BAB for transformation stories, and the 4Cs checklist for clarity.

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