marketing-strategist — Claude Code skill for B2B SaaS marketing
A skill that gives your coding agent marketing direction for B2B SaaS: go-to-market, content, demand, PR and partnerships. Useful when you need a plan, not one tactic.
npx skills add ncklrs/startup-os-skills --skill marketing-strategist -a claude-codeWhat marketing-strategist does
The skill covers the marketing disciplines a B2B technology company runs into: go-to-market and market entry, positioning and pricing, product marketing and launches, content and SEO, demand generation, community and events, PR, partnerships. What you get is a frame for decisions rather than finished copy — how to build the narrative, which numbers matter, how to turn what works into a repeatable playbook.
Its stance is blunt: marketing is a revenue engine, not a cost center. Four ideas run through the whole thing — strategy before tactics, owning a category instead of fighting inside one, pipeline metrics instead of vanity numbers, playbooks instead of heroics. Need a narrower specialist? The same repository ships gtm-leader, senior-product-marketer, seo-content-strategist, performance-marketer, pricing-strategist and more.
One command installs it. The skill file lands in the folder your editor expects, and it runs in Claude, Codex, Cursor, GitHub Copilot, Gemini CLI and OpenCode. Copilot takes a different command, gh skill install.
What it helps with
- draft a go-to-market plan for a new product
- write positioning and launch messaging
- map content and SEO work onto the funnel
- set up repeatable demand generation instead of one-off campaigns
- design a partner and co-marketing program
Example prompts for the agent
- Help me put together a GTM strategy for entering a new market with our B2B SaaS
- Break down a product launch plan: positioning, messaging, channels
- Outline a content strategy aimed at demand generation
How to install marketing-strategist
1Skills CLI (Vercel)
npx skills add ncklrs/startup-os-skills --skill marketing-strategist -a claude-code2Manually: put the files in place
~/.claude/skills/marketing-strategist/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/marketing-strategist/
1Skills CLI (Vercel)
npx skills add ncklrs/startup-os-skills --skill marketing-strategist -a codex2Manually: put the files in place
.agents/skills/marketing-strategist/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add ncklrs/startup-os-skills --skill marketing-strategist -a cursor2Manually: put the files in place
.cursor/skills/marketing-strategist/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install ncklrs/startup-os-skills marketing-strategist2Manually: put the files in place
.github/skills/marketing-strategist/SKILL.md1Skills CLI (Vercel)
npx skills add ncklrs/startup-os-skills --skill marketing-strategist -a gemini-cli2Platform CLI
gemini skills install https://github.com/ncklrs/startup-os-skills --path skills/marketing-strategistManually: put the files in place
.devin/skills/marketing-strategist/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add ncklrs/startup-os-skills --skill marketing-strategist -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about marketing-strategist
How do I install marketing-strategist in Claude Code?
Run npx skills add ncklrs/startup-os-skills --skill marketing-strategist -a claude-code. The skill ends up at ~/.claude/skills/marketing-strategist/SKILL.md.
What does marketing-strategist do?
It supplies strategic marketing guidance for B2B SaaS: GTM, product marketing, content, demand generation, community, PR, partnerships and pricing.
How is it different from the other skills in the repo?
It is the broad overview across disciplines. For depth on one area there are separate skills such as gtm-leader, seo-content-strategist and pricing-strategist.
