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seo-content-strategist — Claude Code skill: setup and guide

Guides organic growth strategy for B2B and SaaS platforms. Organizes topic clusters, evaluates search intent, and spots technical issues.

Install into Claude Code · Skills CLI (Vercel) All methods and platforms ↓ 
npx skills add ncklrs/startup-os-skills --skill seo-content-strategist -a claude-code
Open on GitHub

What seo-content-strategist does

This skill shapes the assistant into a search advisor focused on B2B and SaaS domains. Instead of writing thin articles, it directs the model to follow dedicated directories under rules/. These cover keyword discovery (keyword-*), cluster architecture around core pillar resources (cluster-*), and technical infrastructure reviews (technical-*).

The workflow uses an intent matrix ranging from educational queries to direct purchase signals. Depth matters far more than volume. The skill requires the rule files inside rules/ to enforce structure, or the assistant falls back to generic search tips.

What it helps with

  • Structure content clusters around central pillar pages
  • Map target keywords to user search intent levels
  • Prepare a systematic refresh plan for decaying posts
  • Audit technical site foundations including Core Web Vitals

Example prompts for the agent

  • Plan a cluster of supporting topics around our core CRM guide
  • Categorize these SaaS keywords by buyer intent and propose page formats
  • Check this landing page structure against on-page search requirements

How to install seo-content-strategist

1Skills CLI (Vercel)

npx skills add ncklrs/startup-os-skills --skill seo-content-strategist -a claude-code

2Manually: put the files in place

~/.claude/skills/seo-content-strategist/SKILL.md

Copy the whole skill folder; for one project use .claude/skills/seo-content-strategist/

Step by step, with commands for each platform: How to install skills in Claude Code: five ways

Questions about seo-content-strategist

How to install seo-content-strategist in Claude Code?

Run npx skills add ncklrs/startup-os-skills --skill seo-content-strategist -a claude-code in your terminal. This configures the file at ~/.claude/skills/seo-content-strategist/SKILL.md.

What does seo-content-strategist do?

It provides structured frameworks for organic traffic growth in B2B and software products. The assistant uses it to organize internal links, prioritize keywords by conversion intent, and avoid algorithmic penalties.

How does the skill organize its recommendations?

It applies modular guidelines stored in the rules/ folder. Topics include keyword discovery, technical architecture, backlink outreach, snippet targeting, and ongoing performance tracking.

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