website-copy-specialist — Claude Code skill: SaaS website copy
Writes copy for SaaS and B2B pages: homepage, pricing, comparisons, integrations, navigation microcopy. Useful when you need text for a specific page, not generic advice.
npx skills add ncklrs/startup-os-skills --skill website-copy-specialist -a claude-codeWhat website-copy-specialist does
The skill kicks in when you ask the agent to write or rewrite copy for a website page. It ships a set of rules in rules/, split by page type: homepage-*, feature-*, about-*, pricing-*, comparison-*, tour-*, integration-*, usecase-*, conversion-*, navigation-*. The agent pulls the file that matches your task.
Several frameworks drive the output. A clarity hierarchy sets the order of blocks: what this is, who it is for, why it matters, how it works, proof, action. A message-market table tells you where to start — with the reader's pain or straight into differentiation. A specificity ladder pushes you to replace vague claims with measurable ones.
There is also a list of anti-patterns: copy that talks about the company instead of the reader, feature lists with no benefits, vague headlines, buried calls to action, competing CTAs on one page. The skill targets six platforms, each with its own install path. If you write outside SaaS or B2B, the page tone tables need reworking.
What it helps with
- write homepage copy with a clear value proposition
- rewrite a pricing page so it helps visitors pick a plan
- build a comparison page and win people shopping around
- describe an integration: what connecting gives and how to set it up
- write navigation microcopy and CTAs without filler
Example prompts for the agent
- Write homepage copy for our SaaS: value proposition, problem section, key features, final CTA
- Rewrite the pricing page — three tiers, each with its own value, help the reader choose
- Draft a comparison page against a competitor: how we differ and why switching makes sense
How to install website-copy-specialist
1Skills CLI (Vercel)
npx skills add ncklrs/startup-os-skills --skill website-copy-specialist -a claude-code2Manually: put the files in place
~/.claude/skills/website-copy-specialist/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/website-copy-specialist/
1Skills CLI (Vercel)
npx skills add ncklrs/startup-os-skills --skill website-copy-specialist -a codex2Manually: put the files in place
.agents/skills/website-copy-specialist/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add ncklrs/startup-os-skills --skill website-copy-specialist -a cursor2Manually: put the files in place
.cursor/skills/website-copy-specialist/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install ncklrs/startup-os-skills website-copy-specialist2Manually: put the files in place
.github/skills/website-copy-specialist/SKILL.md1Skills CLI (Vercel)
npx skills add ncklrs/startup-os-skills --skill website-copy-specialist -a gemini-cli2Platform CLI
gemini skills install https://github.com/ncklrs/startup-os-skills --path skills/website-copy-specialistManually: put the files in place
.devin/skills/website-copy-specialist/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add ncklrs/startup-os-skills --skill website-copy-specialist -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about website-copy-specialist
How do I install website-copy-specialist in Claude?
Run npx skills add ncklrs/startup-os-skills --skill website-copy-specialist -a claude-code. The skill file then lands at ~/.claude/skills/website-copy-specialist/SKILL.md.
What does website-copy-specialist do?
It guides the agent through writing website copy for SaaS and B2B: homepage, feature, about, pricing, comparison, product tour, integration, use case and demo pages. Navigation microcopy is covered too.
Which platforms does the skill support?
Claude, Codex, Cursor, GitHub Copilot, Gemini CLI and OpenCode. Each platform has its own install command and skill file path.
