demand-gen-audit — Claude Code skill: what it does, how to install
Audits Google Ads Demand Gen campaigns for creative diversity and target CPA drift. It helps marketers pinpoint wasted ad spend across Discover and YouTube.
npx skills add cognyai/claude-code-marketing-skills --skill demand-gen-audit -a claude-codeWhat demand-gen-audit does
The skill inspects Google Ads Demand Gen campaigns using GAQL queries. It evaluates audience targeting. It checks format distribution between imagery and video, and spots ad fatigue over 30 days.
It flags campaigns where CPA exceeds the target by more than 50%. The tool catches groups without audience criteria, or mixed prospecting and remarketing. Extra context can come from Microsoft Ads or GA4.
A Cogny subscription at $9/mo is required. The server connects via MCP. Without valid Google Ads access, the skill halts immediately.
What it helps with
- identify campaigns with CPA drifting over 50% above target
- detect ad groups running broad without assigned audiences
- track creative fatigue by comparing performance across 30-day windows
- verify ad format diversity to avoid missing video inventory
Example prompts for the agent
- Run an audit across all Demand Gen campaigns: /demand-gen-audit
- Audit a specific campaign by name: /demand-gen-audit Prospecting - Q2
How to install demand-gen-audit
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill demand-gen-audit -a claude-code2Manually: put the files in place
~/.claude/skills/demand-gen-audit/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/demand-gen-audit/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill demand-gen-audit -a codex2Manually: put the files in place
.agents/skills/demand-gen-audit/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill demand-gen-audit -a cursor2Manually: put the files in place
.cursor/skills/demand-gen-audit/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install cognyai/claude-code-marketing-skills demand-gen-audit2Manually: put the files in place
.github/skills/demand-gen-audit/SKILL.md1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill demand-gen-audit -a gemini-cli2Platform CLI
gemini skills install https://github.com/cognyai/claude-code-marketing-skills --path skills/demand-gen-auditManually: put the files in place
.devin/skills/demand-gen-audit/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill demand-gen-audit -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about demand-gen-audit
How to install demand-gen-audit in Claude Code?
Run npx skills add cognyai/claude-code-marketing-skills --skill demand-gen-audit -a claude-code in your terminal. The configuration is stored at ~/.claude/skills/demand-gen-audit/SKILL.md.
What does demand-gen-audit do?
The skill reviews Google Ads Demand Gen campaigns for target CPA overruns, checks image and video format coverage, and detects fatigue across active creatives.
What is required to run demand-gen-audit?
It requires a Cogny subscription at $9/mo and the MCP server configured in .mcp.json pointing to https://app.cogny.com/mcp. You also need an authorized Google Ads connection in Cogny.
