creative-engine — Claude Code skill: what it does, how to install
Generates 8 to 12 distinct ad angles from customer quotes and pushes paused drafts directly into ad managers.
npx skills add cognyai/claude-code-marketing-skills --skill creative-engine -a claude-codeWhat creative-engine does
The skill analyzes customer feedback, CRM records, and chat logs to draft 8 to 12 distinct marketing angles. Instead of spinning 50 micro-variations of one headline, it focuses on separate buying reasons. It inspects live campaigns via API calls to avoid repeating recent creatives.
Direct image generation depends strictly on the Cogny Cloud plan. Under the Solo tier, the skill skips rendering and outputs shot briefs, aspect ratios, and prompts for your brand assets instead.
Drafts push into Meta, LinkedIn, TikTok, Reddit, X, or Snapchat ad accounts in a paused state. Passing --no-upload keeps the resulting concept pack entirely local without altering ad manager accounts.
What it helps with
- Generate distinct ad angles from actual customer feedback
- Create image generation prompts and shot briefs with brand assets
- Push paused draft ads into Meta, LinkedIn, or TikTok
- Avoid duplicating active creatives by reading live campaigns
Example prompts for the agent
- /creative-engine BK014
- /creative-engine BK014 --platform linkedin
- /creative-engine BK014 --no-upload
How to install creative-engine
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill creative-engine -a claude-code2Manually: put the files in place
~/.claude/skills/creative-engine/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/creative-engine/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill creative-engine -a codex2Manually: put the files in place
.agents/skills/creative-engine/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill creative-engine -a cursor2Manually: put the files in place
.cursor/skills/creative-engine/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install cognyai/claude-code-marketing-skills creative-engine2Manually: put the files in place
.github/skills/creative-engine/SKILL.md1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill creative-engine -a gemini-cli2Platform CLI
gemini skills install https://github.com/cognyai/claude-code-marketing-skills --path skills/creative-engineManually: put the files in place
.devin/skills/creative-engine/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill creative-engine -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about creative-engine
How to install creative-engine in Claude Code?
Run npx skills add cognyai/claude-code-marketing-skills --skill creative-engine -a claude-code.
What does creative-engine do?
It turns customer language into 8 to 12 diverse ad concepts and stages them as paused ads inside supported ad networks.
Can I run this without the Cogny Cloud subscription?
Yes. On the Solo plan, it produces image prompts and composition specs rather than generated files, and --no-upload disables ad network updates.
