Frase SEO — Claude Code MCP server: what it does, how to install
Connects AI coding assistants to Frase for search result analysis, brief creation, and monitoring brand presence across generative search engines.
claude mcp add --transport http mcp-server https://next.frase.io/api/mcpWhat Frase SEO does
The server gives assistants access to Frase tools for copy preparation and search analytics. It lets the model inspect search results, evaluate intent, create outlines, and update existing articles. Additional tools handle page audits for E-E-A-T and SEO scores, track AI crawler traffic, and pull data from Google Search Console.
Setup works in two ways. You can connect to the hosted remote endpoint at https://next.frase.io/api/mcp using browser OAuth. Alternatively, you can run the package locally via npx. Running the server locally over stdio requires a valid FRASE_API_KEY from your account settings.
What it helps with
- generate content briefs based on search engine rankings
- evaluate webpage quality against E-E-A-T standards
- track how generative search bots cite your brand
- inspect traffic drops and top queries from Google Search Console
Example prompts for the agent
- Analyze search results for the headless cms query and draft a detailed brief.
- Run a page audit and report the current SEO and E-E-A-T scores.
- Review Google Search Console data and list queries with recent ranking changes.
How to install Frase SEO
1Platform CLI: remote server
claude mcp add --transport http mcp-server https://next.frase.io/api/mcp2Platform CLI
claude mcp add --env FRASE_API_KEY=<FRASE_API_KEY> --env FRASE_API_URL=<FRASE_API_URL> --transport stdio frase-seo -- npx -y @frase/mcp-serverReplace <…> with your own values
1Platform CLI: remote server
codex mcp add frase-seo --url https://next.frase.io/api/mcp2Platform CLI
codex mcp add frase-seo --env FRASE_API_KEY=<FRASE_API_KEY> --env FRASE_API_URL=<FRASE_API_URL> -- npx -y @frase/mcp-serverReplace <…> with your own values
Config file
{
"mcpServers": {
"frase-seo": {
"url": "https://next.frase.io/api/mcp"
}
}
}{
"mcpServers": {
"frase-seo": {
"command": "npx",
"args": [
"-y",
"@frase/mcp-server"
],
"env": {
"FRASE_API_KEY": "<FRASE_API_KEY>",
"FRASE_API_URL": "<FRASE_API_URL>"
}
}
}
}Replace <…> with your own values
Config file
{
"servers": {
"frase-seo": {
"type": "http",
"url": "https://next.frase.io/api/mcp"
}
}
}{
"servers": {
"frase-seo": {
"type": "stdio",
"command": "npx",
"args": [
"-y",
"@frase/mcp-server"
],
"env": {
"FRASE_API_KEY": "<FRASE_API_KEY>",
"FRASE_API_URL": "<FRASE_API_URL>"
}
}
}
}Replace <…> with your own values
1Platform CLI: remote server
gemini mcp add -t http frase-seo https://next.frase.io/api/mcp2Platform CLI
gemini mcp add -e FRASE_API_KEY=<FRASE_API_KEY> -e FRASE_API_URL=<FRASE_API_URL> frase-seo npx -y @frase/mcp-serverReplace <…> with your own values
Step by step, with commands for each platform: How to add an MCP server to Claude Code, Codex, Cursor, VS Code, Gemini CLI and more
Questions about Frase SEO
How to install Frase SEO in Claude Code?
For the hosted version, run claude mcp add --transport http frase-seo https://next.frase.io/api/mcp. For local execution, run claude mcp add --env FRASE_API_KEY=<FRASE_API_KEY> --env FRASE_API_URL=<FRASE_API_URL> --transport stdio frase-seo -- npx -y @frase/mcp-server.
What does Frase SEO do?
It integrates Frase capabilities into your AI assistant. The model can research queries, generate outlines, audit page scores, and inspect search performance data.
Can Frase SEO run without a local npx process?
Yes, Frase hosts a remote endpoint at https://next.frase.io/api/mcp. Compatible clients connect directly by URL and authenticate with Frase account credentials in the browser.
