Outrank — Claude Code MCP server: what it does, how to install
Automates SEO keyword planning, article creation, CMS publishing, and Google Search Console audits directly from the coding assistant.
claude mcp add --transport http outrank https://www.outrank.so/api/mcpWhat Outrank does
This MCP server interfaces directly with the Outrank platform to run search optimization workflows. Agents can research keywords, track backlinks, inspect search cannibalization, and draft articles. Content connects to CMS targets including Webflow, Framer, and Notion, or straight into Outrank Blog.
Clients can connect remotely over HTTP at https://www.outrank.so/api/mcp or launch a local stdio instance via outrank-cli. Local execution demands Node.js 18 or higher. Without an active outr_live_... credential, backend API calls will fail immediately.
What it helps with
- generate and schedule keyword batches for organic search
- publish generated draft articles directly to Webflow or Framer
- audit Google Search Console data for URL cannibalization
- track earned backlinks and reverify lost external links
Example prompts for the agent
- Suggest high-intent keywords for our domain and queue the draft articles
- Inspect Search Console performance and check for keyword cannibalization
- Push the updated article content to our Framer collection
How to install Outrank
1Platform CLI: remote server
claude mcp add --transport http outrank https://www.outrank.so/api/mcp2Platform CLI
claude mcp add --env OUTRANK_API_KEY=<OUTRANK_API_KEY> --transport stdio outrank -- npx -y outrank-cliReplace <…> with your own values
1Platform CLI: remote server
codex mcp add outrank --url https://www.outrank.so/api/mcp2Platform CLI
codex mcp add outrank --env OUTRANK_API_KEY=<OUTRANK_API_KEY> -- npx -y outrank-cliReplace <…> with your own values
Config file
{
"mcpServers": {
"outrank": {
"url": "https://www.outrank.so/api/mcp"
}
}
}{
"mcpServers": {
"outrank": {
"command": "npx",
"args": [
"-y",
"outrank-cli"
],
"env": {
"OUTRANK_API_KEY": "<OUTRANK_API_KEY>"
}
}
}
}Replace <…> with your own values
Config file
{
"servers": {
"outrank": {
"type": "http",
"url": "https://www.outrank.so/api/mcp"
}
}
}{
"servers": {
"outrank": {
"type": "stdio",
"command": "npx",
"args": [
"-y",
"outrank-cli"
],
"env": {
"OUTRANK_API_KEY": "<OUTRANK_API_KEY>"
}
}
}
}Replace <…> with your own values
1Platform CLI: remote server
gemini mcp add -t http outrank https://www.outrank.so/api/mcp2Platform CLI
gemini mcp add -e OUTRANK_API_KEY=<OUTRANK_API_KEY> outrank npx -y outrank-cliReplace <…> with your own values
Step by step, with commands for each platform: How to add an MCP server to Claude Code, Codex, Cursor, VS Code, Gemini CLI and more
Questions about Outrank
How to install Outrank in Claude Code?
Run claude mcp add --transport http outrank https://www.outrank.so/api/mcp for the cloud endpoint. For local stdio execution, run claude mcp add --env OUTRANK_API_KEY=<OUTRANK_API_KEY> --transport stdio outrank -- npx -y outrank-cli.
What does Outrank do?
It exposes Outrank agent capabilities to AI models, covering keyword ideation, article publishing, backlink monitoring, and Search Console performance analytics.
What credentials are required to run Outrank?
You need an API key starting with outr_live_ from https://www.outrank.so. Running the local CLI worker also requires Node.js 18 or newer installed on your machine.
