Glossary · Jargon
Funnel— what it means in affiliate marketing
The sequence from ad to target action: creative, pre-lander, lander, form, payment.
Each step loses traffic, and the step that loses most is rarely the one being optimised. A funnel is only readable if every step is counted separately.
Related terms
| Term | Definition |
|---|---|
| Conversion rate | The share of visitors who complete the target action. |
| Landing page | A single page built for one offer and one action, with everything else stripped out. |
| Pre-lander | A page between the ad and the offer that warms the user up — a quiz, a news-style story, a comparison table. |
Entry updated 29 July 2026. All 276 terms in one page.
