Glossary · Jargon
White label— what it means in affiliate marketing
A casino or bookmaker running on another operator's platform and licence, under its own brand.
The brand is the shop front; the licence, payments and player liability belong to the platform owner. For an affiliate it decides who actually owes the payout, and which complaints the brand cannot resolve.
Related terms
| Term | Definition |
|---|---|
| Offer | The advertiser's proposition with fixed terms: target action, payout, geos, permitted sources, caps. |
| Gambling operator | The company that runs a casino or sportsbook and holds the licence. |
Entry updated 29 July 2026. All 276 terms in one page.
