Glossary · Metrics
Target action— what it means in affiliate marketing
The specific user action the advertiser pays for — registration, deposit, purchase, call.
It is the single most important line in an offer, and the one most often read quickly. "Registration" and "registration with a confirmed phone number" are different products at different prices.
Related terms
| Term | Definition |
|---|---|
| Conversion rate | The share of visitors who complete the target action. |
| CPA | Cost per action: a fixed fee for one defined user action — a registration, a deposit, a completed sale. |
Entry updated 29 July 2026. All 276 terms in one page.
