Glossary · Metrics
Spend— what it means in affiliate marketing
Total money put into advertising over a period.
Platform spend, billed spend and money actually gone from the card diverge thanks to credits, refunds and currency conversion. Teams reconcile them monthly for exactly that reason.
Related terms
| Term | Definition |
|---|---|
| ROI | Return on investment: profit as a percentage of what was spent. |
| ROAS | Return on ad spend: revenue divided by advertising cost. |
| Profit | What is left after ad spend and costs are taken off approved revenue. |
Entry updated 15 September 2026. All 276 terms in one page.
