Glossary · Jargon
Flow— what it means in affiliate marketing
A separate traffic stream inside one offer, identified so its results can be read apart from the rest.
Flows are how one offer is tested against several sources or creatives without mixing the statistics. Where the network supports them, they are cleaner than sub IDs.
Related terms
| Term | Definition |
|---|---|
| Offer | The advertiser's proposition with fixed terms: target action, payout, geos, permitted sources, caps. |
| Traffic | The flow of users arriving on an advertised page. |
Entry updated 29 July 2026. All 276 terms in one page.
