Glossary · Money and payouts
Decline— what it means in affiliate marketing
A card payment refused by the issuing bank or the payment system.
Declines come in two flavours that matter: soft, where a retry can work, and hard, where it never will. A sudden rise in declines on a stable offer usually points at the processor or the card BIN mix, not at the traffic.
Related terms
| Term | Definition |
|---|---|
| Risk payment | A transaction with an elevated chance of being reversed — high-risk vertical, mismatched geo, a card and billing country that disagree. |
| BIN | The first six to eight digits of a card number, identifying the issuing bank, country and card type. |
| Hold | The waiting period between a conversion and the payout, while the advertiser checks the traffic. |
| Chargeback | A payment forcibly reversed through the card scheme at the cardholder's request. |
Entry updated 15 September 2026. All 276 terms in one page.
