Glossary · Tracking and tech
Consumables— what it means in affiliate marketing
Everything a buyer burns through to keep campaigns live: accounts, proxies, cards, domains, phone numbers.
Treated as a line item because it behaves like one — a predictable cost per launched campaign, not an investment. Unit economics that leave consumables out overstate every campaign.
Related terms
| Term | Definition |
|---|---|
| Farmed account | An ad account deliberately created and warmed up before any real campaign runs on it. |
| Antidetect browser | A browser that substitutes the device fingerprint so separate profiles look like separate machines. |
| Proxy | An intermediate server that passes traffic on and replaces the visible IP address. |
Entry updated 29 July 2026. All 276 terms in one page.
