Glossary · Metrics
EPL— what it means in affiliate marketing
Earnings per lead: average revenue from one delivered lead, approved or not.
It bakes in the approval rate, so it says more about a lead-gen offer than the quoted payout does.
Related terms
| Term | Definition |
|---|---|
| EPC | Earnings per click: total affiliate earnings divided by clicks sent. |
| CPL | Cost per lead: payment for a lead — a phone number, an email, a submitted form. |
Entry updated 29 July 2026. All 276 terms in one page.
