Glossary · iGaming
High roller— what it means in affiliate marketing
A player who stakes large amounts and deposits heavily and often.
A single high roller can decide a month on revenue share, in either direction. Operators run separate VIP management for them, and affiliate deals sometimes cap the share a single player can contribute.
Related terms
| Term | Definition |
|---|---|
| Gambling | Online casino traffic — the highest-paying and most tightly regulated vertical in affiliate marketing. |
| Deposit | Real money added to a gambling account — the action most iGaming payouts are priced on. |
| LTV | Lifetime value: total profit expected from one user over the whole relationship. |
Entry updated 29 July 2026. All 276 terms in one page.
