Glossary · iGaming
Lobby— what it means in affiliate marketing
The casino's game screen: everything available, sorted by provider, category and promotion.
The lobby is the conversion surface after the deposit, and operators test its ordering as hard as affiliates test creatives.
Related terms
| Term | Definition |
|---|---|
| Gambling | Online casino traffic — the highest-paying and most tightly regulated vertical in affiliate marketing. |
| Slot | An online reel game with paylines and bonus features — the core of casino revenue. |
Entry updated 29 July 2026. All 276 terms in one page.
