Glossary · iGaming
Game aggregator— what it means in affiliate marketing
A platform that gives casino operators access to games from many providers through one integration.
For an operator it is the difference between one contract and fifty. For an affiliate the aggregator explains why unrelated casinos carry identical game lobbies.
Related terms
| Term | Definition |
|---|---|
| Gambling operator | The company that runs a casino or sportsbook and holds the licence. |
| Gambling | Online casino traffic — the highest-paying and most tightly regulated vertical in affiliate marketing. |
Entry updated 29 July 2026. All 276 terms in one page.
