Glossary · Jargon
Case study— what it means in affiliate marketing
A written breakdown of a campaign with numbers: source, offer, creatives, spend, result.
Published cases are marketing for their author roughly as often as they are instruction, and the profitable detail is what gets left out. Read them for the angle, not for the ROI.
Related terms
| Term | Definition |
|---|---|
| Affiliate | Someone who buys traffic and resells it to advertisers through offers, earning the difference. |
| Bundle | A working combination of offer, traffic source, creative, lander and targeting that converts. |
Entry updated 29 July 2026. All 276 terms in one page.
