Glossary · Jargon
Lead generation— what it means in affiliate marketing
Collecting contact details of potential customers through advertising.
The offer type where the product is data, and where consent and local privacy law apply directly to the affiliate rather than only to the advertiser.
Related terms
| Term | Definition |
|---|---|
| Lead | A potential customer who has left contact details or taken a first step. |
| CPL | Cost per lead: payment for a lead — a phone number, an email, a submitted form. |
Entry updated 29 July 2026. All 276 terms in one page.
