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Glossary · Money and payouts

Acquiring— what it means in affiliate marketing

The service that lets a merchant accept card payments — the account, the gateway and the risk assessment behind them.

High-risk acquiring is its own market with its own pricing: higher fees, rolling reserves, and the standing possibility of being dropped. For an advertiser it is often the real constraint on scale, not traffic.

Related terms

Term Definition
Billing The side of the business that invoices and takes money: charging the card, retrying failures, handling refunds.
3-D Secure An extra authentication step on card payments, confirming the payer with the issuing bank.

Entry updated 29 July 2026. All 276 terms in one page.

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