Glossary · Fraud
Device ID reset fraud— what it means in affiliate marketing
Resetting a device identifier again and again so the same phone can be sold repeatedly as a new install.
Run at scale on device farms, it defeats identifier-based deduplication by design. Detection relies on everything except the identifier: network, sensors, timing, behaviour.
Related terms
| Term | Definition |
|---|---|
| Device ID | A mobile device's advertising identifier — IDFA on iOS, GAID on Android — used to tie installs and events to a click. |
| Fraud | Any falsification of conversions, traffic or identity in affiliate marketing. |
| SDK spoofing | Forging the requests a tracking SDK sends, so installs and events are recorded for devices that never installed anything. |
Entry updated 15 September 2026. All 276 terms in one page.
