Glossary · Jargon
Whitelist— what it means in affiliate marketing
A list of placements or partners that are approved, with everything else excluded.
The opposite approach to a blacklist and the more expensive one: smaller volume, far less waste. Mature campaigns on network traffic usually end up here.
Related terms
| Term | Definition |
|---|---|
| Blacklist | A list of placements, accounts, IPs or partners whose traffic is blocked. |
Entry updated 29 July 2026. All 276 terms in one page.
