Glossary · Tracking and tech
Affiliate link— what it means in affiliate marketing
A tracking URL carrying the affiliate's identifier, through which the advertiser credits conversions.
Everything the affiliate will later be able to analyse has to be in this link at click time. A lost or stripped parameter is a conversion that arrives unattributed.
Related terms
| Term | Definition |
|---|---|
| Sub ID | Extra parameters in an affiliate link that let the affiliate label and later split their own traffic. |
| UTM tags | Standard URL parameters — utm_source, utm_medium, utm_campaign — that label traffic for analytics. |
| Tracking | Recording a user's path from click to conversion through a unique identifier. |
Entry updated 29 July 2026. All 276 terms in one page.
