social-engine — Claude Code skill: what it does, how to install
Runs organic testing on LinkedIn and X by mining customer complaints, drafting batches of founder-led hooks, and vetting top posts for ads.
npx skills add cognyai/claude-code-marketing-skills --skill social-engine -a claude-codeWhat social-engine does
This skill turns unpaid posts on LinkedIn and X into a testing ground for creative angles before allocating ad spend. It reads category feedback across social mentions, competitor discussions, Discord chats, and CRM records. Then, it crafts a batch of post concepts—defaulting to 10 drafts—drawn from customer phrasings.
Operation strictly depends on a paid Cogny account at $9/mo providing the MCP gateway. Without the HTTP entry https://app.cogny.com/mcp inside .mcp.json, the workflow exits immediately. Publishing tools require explicit human approval. Drafts never go live automatically.
What it helps with
- track category pains and competitor complaints across social channels
- harvest authentic user phrases from CRM activities and support chats
- generate weekly batches of draft hooks for founder review
- identify organically successful posts to turn into paid promotions
Example prompts for the agent
- /social-engine listen
- /social-engine hooks
- /social-engine schedule
How to install social-engine
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill social-engine -a claude-code2Manually: put the files in place
~/.claude/skills/social-engine/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/social-engine/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill social-engine -a codex2Manually: put the files in place
.agents/skills/social-engine/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill social-engine -a cursor2Manually: put the files in place
.cursor/skills/social-engine/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install cognyai/claude-code-marketing-skills social-engine2Manually: put the files in place
.github/skills/social-engine/SKILL.md1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill social-engine -a gemini-cli2Platform CLI
gemini skills install https://github.com/cognyai/claude-code-marketing-skills --path skills/social-engineManually: put the files in place
.devin/skills/social-engine/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill social-engine -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about social-engine
How to install social-engine in Claude Code?
Run npx skills add cognyai/claude-code-marketing-skills --skill social-engine -a claude-code in your terminal. This registers the skill at ~/.claude/skills/social-engine/SKILL.md.
What does social-engine do?
It listens to audience pain points across connected channels, drafts social post hooks, and monitors performance to surface candidates for paid promotion.
What dependencies does social-engine require?
It requires an active Cogny subscription ($9/mo) and an MCP server configuration pointing to https://app.cogny.com/mcp in .mcp.json, plus connected accounts on LinkedIn, X, or YouTube.
