shopping-campaign-audit — Claude Code skill: Shopping audit
Reviews Google Ads Shopping and retail campaigns, including product spend, bidding, feed coverage, and weak performers. Use it to find where product ad spend leaks.
npx skills add cognyai/claude-code-marketing-skills --skill shopping-campaign-audit -a claude-codeWhat shopping-campaign-audit does
This skill discovers Google Ads Shopping campaigns and the retail portion of Performance Max, then checks product-level spend, conversions, revenue, impressions, and clicks. It surfaces products that spend without converting, compares ROAS across product types, and identifies the products driving most revenue.
When Shopify or WooCommerce is connected, the audit can compare the ad catalog with store products and paid orders. That exposes products selling in the store with little Shopping spend and gaps between attributed ad value and store revenue. Google Ads must be connected through Cogny MCP; a store connection is optional. The audit will not run without Cogny MCP.
Installation uses npx skills add for Claude Code, Codex, Cursor, Gemini CLI, and OpenCode. GitHub Copilot uses gh skill install. Microsoft Ads data is available at campaign level, while product-level detail comes from Google Ads.
What it helps with
- find products with spend but zero conversions
- compare the store catalog with products that received impressions
- spot gaps between ad-attributed value and paid store orders
- check which Merchant Center IDs campaigns use
- compare ROAS across product types
Example prompts for the agent
- Run
/shopping-campaign-auditto review all Shopping and retail campaigns. - Run
/shopping-campaign-audit Shopping - All Productsfor one campaign. - Compare Google Ads results with products and paid orders from the connected Shopify or WooCommerce store.
How to install shopping-campaign-audit
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill shopping-campaign-audit -a claude-code2Manually: put the files in place
~/.claude/skills/shopping-campaign-audit/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/shopping-campaign-audit/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill shopping-campaign-audit -a codex2Manually: put the files in place
.agents/skills/shopping-campaign-audit/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill shopping-campaign-audit -a cursor2Manually: put the files in place
.cursor/skills/shopping-campaign-audit/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install cognyai/claude-code-marketing-skills shopping-campaign-audit2Manually: put the files in place
.github/skills/shopping-campaign-audit/SKILL.md1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill shopping-campaign-audit -a gemini-cli2Platform CLI
gemini skills install https://github.com/cognyai/claude-code-marketing-skills --path skills/shopping-campaign-auditManually: put the files in place
.devin/skills/shopping-campaign-audit/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill shopping-campaign-audit -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about shopping-campaign-audit
How do I install shopping-campaign-audit in Claude Code?
Run npx skills add cognyai/claude-code-marketing-skills --skill shopping-campaign-audit -a claude-code, then use ~/.claude/skills/shopping-campaign-audit/SKILL.md.
What does shopping-campaign-audit do?
It reviews Google Ads Shopping and retail Performance Max campaigns, product spend, impressions, conversions, bidding, and Merchant Center links. With a connected store, it compares advertising results with catalog and order data.
Can it find products with zero impressions?
Google Ads product reporting returns items that had impressions, so it cannot identify the missing items by itself. A full Shopify or WooCommerce catalog is needed for that comparison.
