skill CX Codex

seo-audit · cognyai — Claude Code skill: what it does, how to install

Q: How to install seo-audit in Claude Code?

Run `npx skills add cognyai/claude-code-marketing-skills --skill seo-audit -a claude-code` in your terminal.

Runs technical and content SEO audits for any site. Works out of the box using public page markup, and pulls verified Search Console and Bing data via Cogny MCP.

Install into Claude Code · Skills CLI (Vercel) All methods and platforms ↓

npx skills add cognyai/claude-code-marketing-skills --skill seo-audit -a claude-code

Open on GitHub

What seo-audit does

The skill analyzes markup, meta tags, and indexing signals for the provided URL. Standard fetch utilities skip the document <head>, so this skill retrieves the raw HTML through curl via Bash to extract title, Open Graph meta tags, canonical links, and application/ld+json schemas.

Basic audits require no accounts: the assistant reads public code, parses sitemap.xml, and scans web results. When the Cogny gateway (https://app.cogny.com/mcp) is declared inside .mcp.json, the audit swaps estimated data for direct queries, impressions, and index status from Google Search Console, Bing Webmaster Tools, Semrush, and Ahrefs.

Without the Cogny server connected, the skill limits its report to what is visible in raw HTTP responses and standard search indices.

What it helps with

extract title tags, canonical URLs, and schema markup with curl
fetch live CTR, query numbers, and indexing details from Google Search Console
inspect crawl issues and link counts via Bing Webmaster Tools
track search rankings across Brave Search and AI answer engines

Example prompts for the agent

/seo-audit example.com
Run a technical SEO audit for example.com
Audit indexation and page metadata for example.com with /seo-audit

How to install seo-audit

1Skills CLI (Vercel)

npx skills add cognyai/claude-code-marketing-skills --skill seo-audit -a claude-code

2Manually: put the files in place

~/.claude/skills/seo-audit/SKILL.md

Copy the whole skill folder; for one project use .claude/skills/seo-audit/

1Skills CLI (Vercel)

npx skills add cognyai/claude-code-marketing-skills --skill seo-audit -a codex

2Manually: put the files in place

.agents/skills/seo-audit/SKILL.md

For all projects use ~/.agents/skills/

1Skills CLI (Vercel)

npx skills add cognyai/claude-code-marketing-skills --skill seo-audit -a cursor

2Manually: put the files in place

.cursor/skills/seo-audit/SKILL.md

Cursor also reads .agents/skills/ and .claude/skills/

1GitHub CLI

gh skill install cognyai/claude-code-marketing-skills seo-audit

2Manually: put the files in place

.github/skills/seo-audit/SKILL.md

1Skills CLI (Vercel)

npx skills add cognyai/claude-code-marketing-skills --skill seo-audit -a gemini-cli

2Platform CLI

gemini skills install https://github.com/cognyai/claude-code-marketing-skills --path skills/seo-audit

Manually: put the files in place

.devin/skills/seo-audit/SKILL.md

The legacy .windsurf/skills/ path still works

Skills CLI (Vercel)

npx skills add cognyai/claude-code-marketing-skills --skill seo-audit -a opencode

Step by step, with commands for each platform: How to install skills in Claude Code: five ways

Questions about seo-audit

How to install seo-audit in Claude Code?

Run npx skills add cognyai/claude-code-marketing-skills --skill seo-audit -a claude-code in your terminal.

What does seo-audit do?

It examines a domain's technical setup, parses raw HTML headers, reads sitemaps, and audits content visibility across search engines.

Is a Cogny account required to run an audit?

No. The skill runs standard audits using curl and public web searches, while Cogny MCP is only needed to pull private Search Console or Bing analytics.

Similar skills

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