tiktok-launch-video — Claude Code skill: vertical launch videos
Turns a product brief or launch page into a 9:16 TikTok video: hook in the first second, burned-in captions, fast cuts. Publishing to TikTok Ads is optional.
npx skills add cognyai/claude-code-marketing-skills --skill tiktok-launch-video -a claude-codeWhat tiktok-launch-video does
The skill follows TikTok grammar instead of stretching a landscape cut to vertical. It pulls product context from a local file, the Cogny context tree or a launch page, builds a brand kit from colors and fonts, then picks one proven format — POV, build-in-public, contrarian take, before/after, list-tease — and writes a beat sheet timed to the second. Default length is 15 seconds, beats run about 1–2.5 seconds each, and the last beat carries a concrete call to action.
HyperFrames renders the video as programmatic HTML/CSS, so the output is deterministic. Node 22+ and FFmpeg 6+ have to be on the machine; check node --version and ffmpeg -version first, because the build stops without them. No accounts are needed to make the file.
Publishing is a separate, optional step. An in-feed ad goes up through TikTok Ads and needs the MP4 at a public URL no larger than 500 MB. A Spark ad reuses a post the creator already published, keeping its likes and comments. Every publish call asks for confirmation first, and the beat sheet comes back to you for approval before anything renders.
What it helps with
- ship a vertical launch video without an editor
- stop the scroll with a one-second hook
- burn captions into the video
- match the video to brand colors and fonts
- push a finished MP4 live as an in-feed ad
Example prompts for the agent
- Make a launch video:
/tiktok-launch-video https://example.com/launch - Cut a vertical video from this brief:
/tiktok-launch-video "we're shipping AI brand guardrails for marketers" - Run the skill with no arguments and let it interview me:
/tiktok-launch-video
How to install tiktok-launch-video
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill tiktok-launch-video -a claude-code2Manually: put the files in place
~/.claude/skills/tiktok-launch-video/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/tiktok-launch-video/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill tiktok-launch-video -a codex2Manually: put the files in place
.agents/skills/tiktok-launch-video/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill tiktok-launch-video -a cursor2Manually: put the files in place
.cursor/skills/tiktok-launch-video/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install cognyai/claude-code-marketing-skills tiktok-launch-video2Manually: put the files in place
.github/skills/tiktok-launch-video/SKILL.md1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill tiktok-launch-video -a gemini-cli2Platform CLI
gemini skills install https://github.com/cognyai/claude-code-marketing-skills --path skills/tiktok-launch-videoManually: put the files in place
.devin/skills/tiktok-launch-video/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill tiktok-launch-video -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about tiktok-launch-video
How do I install tiktok-launch-video in Claude Code?
Run npx skills add cognyai/claude-code-marketing-skills --skill tiktok-launch-video -a claude-code. The skill lands at ~/.claude/skills/tiktok-launch-video/SKILL.md.
What does tiktok-launch-video do?
It writes a beat sheet and renders a 9:16 video through HyperFrames: a hook inside the first second, burned-in captions, quick cuts. The finished file can be handed to TikTok Ads.
What do I need before running it?
Node 22+ and FFmpeg 6+ on the machine, or the render fails. For an in-feed ad you also need the MP4 hosted at a public URL, up to 500 MB.
