search-demand — Claude Code skill for demand research
The skill mines buyer questions from search data, sales activity, and AI answers. Use it to spot visibility gaps and plan a page or calculator around them.
npx skills add cognyai/claude-code-marketing-skills --skill search-demand -a claude-codeWhat search-demand does
search-demand looks for questions people ask before buying and checks where a site is missing from search results or AI answers. It draws on Search Console, Bing, connected SEO services, sales questions, and AI systems. Its output can be a brief for a page, comparison, or calculator tied to a specific gap.
The skill has scan, ai-check, and page modes. Use scan to collect questions and gaps, ai-check to review AI-answer visibility, or page to brief a page or tool. Cogny costs $9/mo, and Google Search Console must be connected. Bing Webmaster, Semrush, and Ahrefs are used when connected; analysis depends on Cogny MCP being available.
You can install it in Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, or OpenCode. For Claude Code, the install command adds the skill from its repository, with the file at ~/.claude/skills/search-demand/SKILL.md.
What it helps with
- surface buyer questions in search queries
- compare sales questions with search demand
- check a site's presence in AI answers
- brief a page or calculator for a content gap
Example prompts for the agent
- Run
/search-demand scanto find buyer questions and search-demand gaps. - Use
/search-demand ai-checkto check the site's presence in AI answers against its history. - Create a page brief for campaign BK014 with
/search-demand page BK014.
How to install search-demand
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill search-demand -a claude-code2Manually: put the files in place
~/.claude/skills/search-demand/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/search-demand/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill search-demand -a codex2Manually: put the files in place
.agents/skills/search-demand/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill search-demand -a cursor2Manually: put the files in place
.cursor/skills/search-demand/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install cognyai/claude-code-marketing-skills search-demand2Manually: put the files in place
.github/skills/search-demand/SKILL.md1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill search-demand -a gemini-cli2Platform CLI
gemini skills install https://github.com/cognyai/claude-code-marketing-skills --path skills/search-demandManually: put the files in place
.devin/skills/search-demand/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill search-demand -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about search-demand
How do I install search-demand in Claude Code?
Run npx skills add cognyai/claude-code-marketing-skills --skill search-demand -a claude-code. The skill file is placed at ~/.claude/skills/search-demand/SKILL.md.
What does search-demand do?
It finds buyer questions across search data, sales activity, and AI answers, then identifies visibility gaps and briefs a page or calculator.
What does search-demand need to run?
It requires Cogny at $9/mo and a connected Google Search Console. Bing Webmaster, Semrush, and Ahrefs can also be connected.
