pmax-audit — Claude Code skill for Performance Max audits
This skill reviews Performance Max campaigns, checking asset groups, creative coverage, search themes, and audience signals. Use it to spot configuration issues and spending concerns.
npx skills add cognyai/claude-code-marketing-skills --skill pmax-audit -a claude-codeWhat pmax-audit does
The skill gathers Performance Max campaign data and reviews asset-group status and ad strength. It checks counts of headlines, images, and videos, and can flag assets with limited delivery or groups that lack a video.
It requires Cogny access through MCP and a connected Google Ads account. You can pass a campaign name or ID. Microsoft Ads alone cannot provide the asset-level audit, so Google Ads access is a prerequisite for that part.
When the relevant services are connected, the skill can also compare Microsoft Ads figures and check conversions using GA4, Shopify, or WooCommerce data. Microsoft Ads results appear separately; store data can help compare reported ad conversions with paid orders.
What it helps with
- identify asset groups with weak ad strength
- check creative coverage in each asset group
- find assets with limited delivery
- compare Performance Max spend and conversions
- compare reported conversions with paid orders
Example prompts for the agent
- Run
/pmax-auditto review all my Performance Max campaigns. - Audit the campaign Holiday Retail with
/pmax-audit Holiday Retail. - Check whether this campaign's asset groups have enough images and video; run
/pmax-audit.
How to install pmax-audit
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill pmax-audit -a claude-code2Manually: put the files in place
~/.claude/skills/pmax-audit/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/pmax-audit/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill pmax-audit -a codex2Manually: put the files in place
.agents/skills/pmax-audit/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill pmax-audit -a cursor2Manually: put the files in place
.cursor/skills/pmax-audit/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install cognyai/claude-code-marketing-skills pmax-audit2Manually: put the files in place
.github/skills/pmax-audit/SKILL.md1Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill pmax-audit -a gemini-cli2Platform CLI
gemini skills install https://github.com/cognyai/claude-code-marketing-skills --path skills/pmax-auditManually: put the files in place
.devin/skills/pmax-audit/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add cognyai/claude-code-marketing-skills --skill pmax-audit -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about pmax-audit
How do I install pmax-audit in Claude Code?
Run npx skills add cognyai/claude-code-marketing-skills --skill pmax-audit -a claude-code. The skill file is at ~/.claude/skills/pmax-audit/SKILL.md.
What does pmax-audit do?
It reviews Performance Max settings such as asset groups, creative coverage, search themes, and audience signals. It can also flag asset and spending issues.
What is required to audit Performance Max assets?
The skill needs a Cogny Agent subscription and Google Ads connected through MCP. Microsoft Ads by itself does not provide the asset-level audit.
