positioning-basics — Claude Code skill for product positioning
Turns customer and competitor details into product positioning and messaging. Use it to shape a pitch, clarify who a product serves, or prepare a competitive map.
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill positioning-basics -a claude-codeWhat positioning-basics does
The skill guides an agent through questions about a product’s customers, the problem it addresses, its approach, and the change customers get. Depending on the task, the result can be a concise positioning line, a messaging hierarchy, or a comparison of named competitors and the status quo. It also checks a draft for specificity, differentiation, credibility, relevance, and memorability.
Before drafting, it asks for the product description, current customers, alternatives customers used before, earlier positioning attempts, and real competitor names. All five core questions need concrete answers; vague ones prompt a follow-up. Real customer evidence and named competitors matter here: without them, the positioning statement will be generic. The skill can use web_search to find competitors when their names are not already known.
For Claude Code, install it with npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill positioning-basics -a claude-code. The skill file is placed at ~/.claude/skills/positioning-basics/SKILL.md.
What it helps with
- write a positioning statement for a product pitch
- pinpoint the customer and the problem that prompts them to act
- map a product against named competitors and the status quo
- test whether a differentiator is specific to the product
- draft a concise value proposition for a website
Example prompts for the agent
- Help me shape a product pitch; ask about our customers, their problem, and our competitors first.
- Compare our product with these named alternatives and map where each one wins.
- Review this website positioning for a clear customer, problem, and outcome.
How to install positioning-basics
1Skills CLI (Vercel)
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill positioning-basics -a claude-code2Manually: put the files in place
~/.claude/skills/positioning-basics/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/positioning-basics/
1Skills CLI (Vercel)
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill positioning-basics -a codex2Manually: put the files in place
.agents/skills/positioning-basics/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill positioning-basics -a cursor2Manually: put the files in place
.cursor/skills/positioning-basics/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install BrianRWagner/ai-marketing-claude-code-skills positioning-basics2Manually: put the files in place
.github/skills/positioning-basics/SKILL.md1Skills CLI (Vercel)
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill positioning-basics -a gemini-cli2Platform CLI
gemini skills install https://github.com/BrianRWagner/ai-marketing-claude-code-skills --path positioning-basicsManually: put the files in place
.devin/skills/positioning-basics/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill positioning-basics -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about positioning-basics
How do I install positioning-basics in Claude Code?
Run npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill positioning-basics -a claude-code. The skill file is at ~/.claude/skills/positioning-basics/SKILL.md.
What does positioning-basics do?
It guides an agent through product positioning, customer definition, and competitor differentiation. It can also assess a draft against several positioning checks.
What information does positioning-basics need?
It asks for a product description, current customer details, previous alternatives, earlier positioning attempts, and real competitor names. Vague answers to its core questions trigger a follow-up.
