testimonial-collector — Claude Code skill
Systematically collect, score, and format client testimonials for websites, proposals, and sales materials. Use it when you need to convert satisfied clients into social proof and track what makes a testimonial credible.
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill testimonial-collector -a claude-codeWhat testimonial-collector does
testimonial-collector offers three modes: quick (single outreach script and template for urgent requests), standard (repeatable collection system with timing, templates, and placement guidance), and deep (full system with multi-channel strategy and case study pipeline). Before generating anything, the skill gathers context: client name, company, industry, project type, at least one concrete result or metric, desired format, and urgency. It stops and asks for specifics if results sound vague.
The skill evaluates any testimonial against a four-factor matrix—specificity, measurability, authentic voice, and length—scoring each from 1 to 5. When any factor scores below 2, it flags the gap and suggests iteration. Output includes three formats: two-line version for homepages, medium paragraph for service pages or decks, and full narrative for case studies. Each comes with a placement recommendation and guidance on where to use it.
What it helps with
- request and collect testimonials from clients with a proven script
- format testimonial content into three lengths for different channels
- score testimonial quality to determine if it's ready to publish
- avoid vague praise by extracting or validating concrete metrics
- build a repeatable testimonial collection system to hand to a team member
Example prompts for the agent
- Create a request script and generate three formats—short, medium, full—for a client testimonial about a lead generation project
- Score this testimonial and flag what's missing before I use it on my homepage
- Set up a system for collecting and formatting testimonials from multiple clients over time
How to install testimonial-collector
1Skills CLI (Vercel)
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill testimonial-collector -a claude-code2Manually: put the files in place
~/.claude/skills/testimonial-collector/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/testimonial-collector/
1Skills CLI (Vercel)
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill testimonial-collector -a codex2Manually: put the files in place
.agents/skills/testimonial-collector/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill testimonial-collector -a cursor2Manually: put the files in place
.cursor/skills/testimonial-collector/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install BrianRWagner/ai-marketing-claude-code-skills testimonial-collector2Manually: put the files in place
.github/skills/testimonial-collector/SKILL.md1Skills CLI (Vercel)
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill testimonial-collector -a gemini-cli2Platform CLI
gemini skills install https://github.com/BrianRWagner/ai-marketing-claude-code-skills --path testimonial-collectorManually: put the files in place
.devin/skills/testimonial-collector/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill testimonial-collector -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about testimonial-collector
How do I install testimonial-collector in Claude Code?
Run npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill testimonial-collector -a claude-code, then open ~/.claude/skills/testimonial-collector/SKILL.md.
What does testimonial-collector do?
The skill creates request templates, evaluates testimonial quality across four dimensions, and produces three output formats—short, medium, and long—with placement recommendations. It prioritises concrete results and authentic voice over marketing language.
What information do I need to gather before using this skill?
Collect the client's name, company, and industry; the project type; at least one specific result or metric (not just 'it improved'); the desired format length; and how urgently you need it. The skill will ask for specifics if results are vague.
