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linkedin-authority-builder — Claude Code skill: setup and features

Build a LinkedIn publishing strategy around your expertise, audience, and goals. The skill plans content themes, post formats, and a schedule that fits your available time.

Install into Claude Code · Skills CLI (Vercel) All methods and platforms ↓
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill linkedin-authority-builder -a claude-code
Open on GitHub

What linkedin-authority-builder does

This skill helps shape a LinkedIn content strategy around a clear professional position. It selects recurring subject areas, maps post formats to business goals, and plans when content should go live. The strategy takes into account the intended audience, previous publishing results, weekly availability, and desired outcomes such as inbound enquiries, job opportunities, or partnerships.

Choose between quick, standard, and deep. The first produces topic pillars and a starter schedule for one week. The second develops a repeatable publishing system and writes initial posts. The third adds a 90-day calendar, ten drafted posts, and an engagement plan. standard is the default. Storytelling, framework-based posts, and opinion-led content each have their own structures, while the calendar uses actual dates.

The skill checks positioning before it builds the plan, then gathers audience, history, goal, and time-commitment details. Vague positioning is a blocker: refine it first or work through positioning-basics. After 30 days, review comments, direct messages, profile views, and impressions to decide which content themes deserve more attention.

What it helps with

  • Choose recurring LinkedIn topics tied to professional expertise
  • Plan a weekly publishing schedule around available hours
  • Match post formats to lead-generation or career goals
  • Create a dated content calendar with ready-to-use opening lines
  • Adjust the content mix using engagement and profile activity

Example prompts for the agent

  • Build a starter LinkedIn plan for next week with three content pillars and a realistic posting schedule.
  • Create my full LinkedIn content system and draft the posts for its first week.
  • Prepare a 90-day LinkedIn campaign with a dated calendar, ten drafted posts, and an engagement playbook.

How to install linkedin-authority-builder

1Skills CLI (Vercel)

npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill linkedin-authority-builder -a claude-code

2Manually: put the files in place

~/.claude/skills/linkedin-authority-builder/SKILL.md

Copy the whole skill folder; for one project use .claude/skills/linkedin-authority-builder/

Step by step, with commands for each platform: How to install skills in Claude Code: five ways

Questions about linkedin-authority-builder

How do I install linkedin-authority-builder in Claude Code?

Run npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill linkedin-authority-builder -a claude-code. The installed skill file is located at ~/.claude/skills/linkedin-authority-builder/SKILL.md.

What does linkedin-authority-builder do?

It creates a LinkedIn content plan based on your positioning, audience, and goals. Depending on the selected mode, it provides topic pillars, post structures, a publishing calendar, drafted content, and an engagement plan.

Can I use the skill before defining my professional positioning?

The skill checks positioning before planning content. If your focus is too broad, clarify your audience, intended outcome, and approach first, optionally using positioning-basics.

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