linkedin-authority-builder — Claude Code skill: setup and features
Build a LinkedIn publishing strategy around your expertise, audience, and goals. The skill plans content themes, post formats, and a schedule that fits your available time.
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill linkedin-authority-builder -a claude-codeWhat linkedin-authority-builder does
This skill helps shape a LinkedIn content strategy around a clear professional position. It selects recurring subject areas, maps post formats to business goals, and plans when content should go live. The strategy takes into account the intended audience, previous publishing results, weekly availability, and desired outcomes such as inbound enquiries, job opportunities, or partnerships.
Choose between quick, standard, and deep. The first produces topic pillars and a starter schedule for one week. The second develops a repeatable publishing system and writes initial posts. The third adds a 90-day calendar, ten drafted posts, and an engagement plan. standard is the default. Storytelling, framework-based posts, and opinion-led content each have their own structures, while the calendar uses actual dates.
The skill checks positioning before it builds the plan, then gathers audience, history, goal, and time-commitment details. Vague positioning is a blocker: refine it first or work through positioning-basics. After 30 days, review comments, direct messages, profile views, and impressions to decide which content themes deserve more attention.
What it helps with
- Choose recurring LinkedIn topics tied to professional expertise
- Plan a weekly publishing schedule around available hours
- Match post formats to lead-generation or career goals
- Create a dated content calendar with ready-to-use opening lines
- Adjust the content mix using engagement and profile activity
Example prompts for the agent
- Build a starter LinkedIn plan for next week with three content pillars and a realistic posting schedule.
- Create my full LinkedIn content system and draft the posts for its first week.
- Prepare a 90-day LinkedIn campaign with a dated calendar, ten drafted posts, and an engagement playbook.
How to install linkedin-authority-builder
1Skills CLI (Vercel)
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill linkedin-authority-builder -a claude-code2Manually: put the files in place
~/.claude/skills/linkedin-authority-builder/SKILL.mdCopy the whole skill folder; for one project use .claude/skills/linkedin-authority-builder/
1Skills CLI (Vercel)
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill linkedin-authority-builder -a codex2Manually: put the files in place
.agents/skills/linkedin-authority-builder/SKILL.mdFor all projects use ~/.agents/skills/
1Skills CLI (Vercel)
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill linkedin-authority-builder -a cursor2Manually: put the files in place
.cursor/skills/linkedin-authority-builder/SKILL.mdCursor also reads .agents/skills/ and .claude/skills/
1GitHub CLI
gh skill install BrianRWagner/ai-marketing-claude-code-skills linkedin-authority-builder2Manually: put the files in place
.github/skills/linkedin-authority-builder/SKILL.md1Skills CLI (Vercel)
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill linkedin-authority-builder -a gemini-cli2Platform CLI
gemini skills install https://github.com/BrianRWagner/ai-marketing-claude-code-skills --path linkedin-authority-builderManually: put the files in place
.devin/skills/linkedin-authority-builder/SKILL.mdThe legacy .windsurf/skills/ path still works
Skills CLI (Vercel)
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill linkedin-authority-builder -a opencodeClaude.ai
Zip the folder and upload it in Settings → Capabilities → Skills
Step by step, with commands for each platform: How to install skills in Claude Code: five ways
Questions about linkedin-authority-builder
How do I install linkedin-authority-builder in Claude Code?
Run npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill linkedin-authority-builder -a claude-code. The installed skill file is located at ~/.claude/skills/linkedin-authority-builder/SKILL.md.
What does linkedin-authority-builder do?
It creates a LinkedIn content plan based on your positioning, audience, and goals. Depending on the selected mode, it provides topic pillars, post structures, a publishing calendar, drafted content, and an engagement plan.
Can I use the skill before defining my professional positioning?
The skill checks positioning before planning content. If your focus is too broad, clarify your audience, intended outcome, and approach first, optionally using positioning-basics.