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homepage-audit — Claude Code skill: what it does, how to install

Runs conversion audits on homepages or landing pages, calculates section scores, and suggests revised headlines.

Install into Claude Code · Skills CLI (Vercel) All methods and platforms ↓ 
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill homepage-audit -a claude-code
Open on GitHub

What homepage-audit does

The skill reviews marketing pages across six areas: above-the-fold content, value proposition, proof, clarity, calls to action, and risk reversal. It adjusts scoring criteria depending on whether the business sells software, runs client services, or operates an online store. Three inspection levels are available: a fast five-second evaluation (quick), a section-by-section breakdown (standard), and an expanded review with split-test hypotheses (deep).

Results arrive with a weighted numerical score, rewritten headlines, and a matrix ranking each fix by effort and expected return. The skill stops immediately if you do not supply an active URL, a screenshot of the top section, or pasted hero copy.

What it helps with

  • find conversion bottlenecks on a landing page hero section
  • rewrite weak headlines to focus on customer outcomes
  • prioritize page improvements using an impact versus effort matrix
  • generate split-testing ideas for marketing copy

Example prompts for the agent

  • Audit my landing page in standard mode using this above-the-fold screenshot.
  • Run a quick scan on our service homepage copy and list the top three fixes.
  • Perform a deep conversion review for my SaaS page with headline rewrites and test hypotheses.

How to install homepage-audit

1Skills CLI (Vercel)

npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill homepage-audit -a claude-code

2Manually: put the files in place

~/.claude/skills/homepage-audit/SKILL.md

Copy the whole skill folder; for one project use .claude/skills/homepage-audit/

Step by step, with commands for each platform: How to install skills in Claude Code: five ways

Questions about homepage-audit

How to install homepage-audit in Claude Code?

Run npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill homepage-audit -a claude-code or place the file directly at ~/.claude/skills/homepage-audit/SKILL.md.

What does homepage-audit do?

It evaluates page elements on a 1–5 scale, classifies the business model, rewrites weak headlines, and sorts action items by priority.

What inputs are required before running an audit?

The skill insists on receiving a live URL, a screenshot of the hero area, or pasted text containing the headline, subheadline, primary CTA, and introductory paragraph.

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