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content-idea-generator — Claude Code skill: ideas and installation

This skill shapes content ideas around positioning, customer pain points, and proof points. Use it to get unstuck or plan a content calendar.

Install into Claude Code · Skills CLI (Vercel) All methods and platforms ↓ 
npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill content-idea-generator -a claude-code
Open on GitHub

What content-idea-generator does

Before suggesting topics, the skill asks for a positioning statement, customer questions, recent proof points, and available formats. If the positioning lacks specifics, it stops and points to positioning-basics as the next step.

Choose a small brainstorm, a batch for regular planning, or a content system with pillars and a 30-day schedule. The skill searches for timely angles, then checks each idea for a clear hook and a link to an audience problem. Content generation depends on having specific positioning first.

It supports Claude Code, Codex, Cursor, GitHub Copilot, Gemini CLI, and OpenCode. For Claude Code, run the install command; the skill file is placed at ~/.claude/skills/content-idea-generator/SKILL.md.

What it helps with

  • generate post topics from a clear positioning statement
  • connect content ideas to customer questions
  • build a 30-day content calendar
  • screen topics for a specific angle and audience relevance

Example prompts for the agent

  • Suggest post ideas based on my positioning and the questions customers ask.
  • Build a 30-day content calendar with formats and posting cadence.
  • Find LinkedIn topics grounded in my recent results and current discussions.

How to install content-idea-generator

1Skills CLI (Vercel)

npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill content-idea-generator -a claude-code

2Manually: put the files in place

~/.claude/skills/content-idea-generator/SKILL.md

Copy the whole skill folder; for one project use .claude/skills/content-idea-generator/

Step by step, with commands for each platform: How to install skills in Claude Code: five ways

Questions about content-idea-generator

How do I install content-idea-generator in Claude Code?

Run npx skills add BrianRWagner/ai-marketing-claude-code-skills --skill content-idea-generator -a claude-code. The skill file is at ~/.claude/skills/content-idea-generator/SKILL.md.

What does content-idea-generator do?

It proposes content topics shaped by positioning, customer pain points, and proof points. It can also assess ideas and draft a content calendar.

What information does the skill need before generating ideas?

Provide a specific audience, outcome, and approach, along with customer questions and available content formats. Without clear positioning, the skill stops before generating topics.

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