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google-ads-audit · cognyai — Claude Code skill: what it does, how to install

Runs an audit across Google Ads accounts via Cogny MCP. It detects wasted spend, tracking issues, and budget pacing problems.

Install into Claude Code · Skills CLI (Vercel) All methods and platforms ↓ 
npx skills add cognyai/claude-code-marketing-skills --skill google-ads-audit -a claude-code
Open on GitHub

What google-ads-audit does

This tool inspects 30-day performance using direct GAQL queries, produces an overall score out of 100, and isolates financial leaks. When Microsoft Ads is connected, it runs a side-by-side evaluation without merging budget totals. It also confirms recorded conversions against actual store orders from Shopify, WooCommerce, or GA4 events.

The audit flags active campaigns that consume over 5% of the total budget without a single conversion. It also pinpoints bidding strategies like Target CPA running on fewer than 15 conversions per month, where algorithmic learning fails.

Running this check requires an active Cogny Agent subscription at $9/mo and the HTTP endpoint https://app.cogny.com/mcp inside .mcp.json. Without that connection, execution halts immediately.

What it helps with

  • detect campaigns spending over 5% of budget with zero conversions
  • identify automated bid strategies starved of conversion volume
  • verify conversion action configurations against actual 30-day firing data
  • cross-check reported ad revenue against real Shopify or WooCommerce orders

Example prompts for the agent

  • /google-ads-audit
  • /google-ads-audit campaigns
  • /google-ads-audit negatives

How to install google-ads-audit

1Skills CLI (Vercel)

npx skills add cognyai/claude-code-marketing-skills --skill google-ads-audit -a claude-code

2Manually: put the files in place

~/.claude/skills/google-ads-audit/SKILL.md

Copy the whole skill folder; for one project use .claude/skills/google-ads-audit/

Step by step, with commands for each platform: How to install skills in Claude Code: five ways

Questions about google-ads-audit

How to install google-ads-audit in Claude Code?

Run npx skills add cognyai/claude-code-marketing-skills --skill google-ads-audit -a claude-code in your terminal.

What does google-ads-audit do?

It evaluates campaign architecture, budget pacing, and conversion integrity across Google Ads, delivering a 100-point account health score.

What prerequisites are needed to run google-ads-audit?

You need a Cogny Agent subscription for $9/mo and must configure https://app.cogny.com/mcp as an HTTP server in .mcp.json.

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