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google-ads-audit · cognyai — Claude Code skill: what it does, how to install

Audits Google Ads search queries and budget pacing via the Cogny MCP gateway. Helpful for catching wasted spend and missing negative keywords.

Install into Claude Code · Skills CLI (Vercel) All methods and platforms ↓ 
npx skills add cognyai/claude-code-marketing-skills --skill google-ads-audit -a claude-code
Open on GitHub

What google-ads-audit does

The skill audits marketing accounts by sending GAQL queries through Cogny's MCP gateway. It examines keyword spend over 30 days. It also checks Microsoft Ads reporting, keeping currency units separated.

When connected to Shopify or WooCommerce, the skill compares reported ad conversion value against actual store orders. Discrepancies where ad revenue exceeds real sales are flagged as tracking errors. Actionable issues get logged via create_finding.

Running this workflow requires an active Cogny Agent subscription at $9 per month. The gateway must be added to your .mcp.json configuration file. Missing credentials stop the run immediately.

What it helps with

  • flag keywords with high spend and zero conversions
  • reconcile reported Google Ads conversion value against paid store orders
  • detect irrelevant search terms missing from negative keyword lists
  • calculate daily budget pacing ratios over seven-day intervals

Example prompts for the agent

  • /google-ads-audit
  • /google-ads-audit keywords
  • /google-ads-audit budget

How to install google-ads-audit

1Skills CLI (Vercel)

npx skills add cognyai/claude-code-marketing-skills --skill google-ads-audit -a claude-code

2Manually: put the files in place

~/.claude/skills/google-ads-audit/SKILL.md

Copy the whole skill folder; for one project use .claude/skills/google-ads-audit/

Step by step, with commands for each platform: How to install skills in Claude Code: five ways

Questions about google-ads-audit

How do I install google-ads-audit in Claude Code?

Run npx skills add cognyai/claude-code-marketing-skills --skill google-ads-audit -a claude-code in your terminal. You must also configure the Cogny MCP server URL in your .mcp.json.

What does google-ads-audit do?

It runs GAQL queries to audit search terms, Quality Score tiers, and budget burn across your campaigns. Issues are packaged into actionable findings.

What accounts and subscriptions are required?

You need a Cogny Agent subscription priced at $9 monthly with Google Ads integrated. Connecting Microsoft Ads, Shopify, or WooCommerce provides extra audit coverage.

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