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ga4-measurement-plan — Claude Code skill: what it does, install

Generates a structured GA4 tracking specification from a target website URL, detailing event taxonomies, custom dimensions, and key conversion actions.

Install into Claude Code · Skills CLI (Vercel) All methods and platforms ↓ 
npx skills add cognyai/claude-code-marketing-skills --skill ga4-measurement-plan -a claude-code
Open on GitHub

What ga4-measurement-plan does

The skill inspects pages with WebFetch. It detects whether the site operates as an online store or a SaaS platform. Next, it identifies native measurement signals like outbound clicks and defines custom events formatted in lowercase snake_case under 40 characters.

The final deliverable is an implementation table containing trigger criteria, event parameters, and marked conversions. Non-standard parameters are flagged for dimension registration while respecting the 50 event-scoped limit.

A live property is not required to create the plan. When Cogny MCP integrations are active, the skill queries GA4, Segment, PostHog, or Mixpanel to compare existing production events against the new blueprint.

What it helps with

  • Build a complete GA4 tracking plan from a public URL
  • Select 3 to 8 meaningful key events for conversion tracking
  • Identify custom parameters that require dimension registration in GA4
  • Compare proposed events against live tracking in Segment or PostHog

Example prompts for the agent

  • /ga4-measurement-plan example.com
  • /ga4-measurement-plan example.com "drive demo bookings"
  • Draft a GA4 measurement plan for example.com focused on signups

How to install ga4-measurement-plan

1Skills CLI (Vercel)

npx skills add cognyai/claude-code-marketing-skills --skill ga4-measurement-plan -a claude-code

2Manually: put the files in place

~/.claude/skills/ga4-measurement-plan/SKILL.md

Copy the whole skill folder; for one project use .claude/skills/ga4-measurement-plan/

Step by step, with commands for each platform: How to install skills in Claude Code: five ways

Questions about ga4-measurement-plan

How do I install ga4-measurement-plan in Claude Code?

Run npx skills add cognyai/claude-code-marketing-skills --skill ga4-measurement-plan -a claude-code in your terminal.

What does ga4-measurement-plan do?

It audits site pages to design an event taxonomy, defines parameters and custom dimensions, and highlights conversions for analytics implementation.

Is an active GA4 property connection mandatory?

No, the skill operates on the URL alone. Connecting analytics accounts via Cogny MCP is only needed if you want to audit live event data.

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